Target Market

Our target market consists of Afghan expatriates living in major cities across the United States, United Kingdom, Canada, Germany, and the United Arab Emirates. These individuals, typically aged 25-55, are predominantly male and earn middle to high incomes. They have a strong sense of responsibility towards supporting their families back home and are highly concerned with the security, affordability, and convenience of remittance services.

Demographic Insights:

• Age Group: 25-55 years old.

• Gender: Predominantly male.

• Income Level: Middle to high income, typically earning between $40,000 to $100,000 annually.

• Geographic Concentration: Major cities with significant Afghan communities, including New York, London, Toronto, and Dubai.

• Financial Behavior: Preference for secure and transparent financial services, with a growing interest in digital and mobile banking solutions.

Psychographic Profile:

Our target customers value the safety and well-being of their families in Afghanistan. They are typically risk-averse when it comes to financial transactions and prefer services that offer transparency, low costs, and reliability. Many are tech-savvy and open to using digital platforms for convenience, but they also appreciate the reassurance of physical branches and customer support.