Business Objectives
Short-Term Goals (within 1 year):
Launch our Mobile App and Website: We will develop and deploy a user-friendly mobile application and website that seamlessly integrates fiat and cryptocurrency transactions. The platform will include features like transaction tracking, account management, and customer support.
Establish Physical Branches: We plan to open physical branches in key cities with large Afghan communities, such as London, New York, and Dubai. These branches will offer personalized customer service and cater to individuals who prefer in-person transactions.
Acquire 10,000 Active Users: Through targeted marketing efforts and strategic partnerships, we aim to acquire at least 10,000 active users within the first six months of operation, establishing a strong customer base early on.
Long-Term Goals (1-3 years):
Expand Financial Services: Beyond money transfers, we plan to introduce additional financial products such as microloans and savings accounts tailored to Afghan customers. These services will address the broader financial needs of our target market.
Achieve Profitability: We aim to reach profitability within the first two years of operation by optimizing our business model, managing costs effectively, and increasing our user base.
Reach $10 Million in Annual Revenue: By the end of the third year, our goal is to generate $10 million in annual revenue, driven by a combination of expanding our customer base, increasing transaction volume, and introducing new financial products.
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